Creating a repeat purchase segment
Creating a repeat customer segment in Websand will help you to identify your customers based on the recency and frequency of their spending behaviour with your business.
This section explains how to create a repeat purchase segment, so you can start creating marketing automation that will drive repeat purchases and drive revenue.
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Segment by purchase frequency using the repeat segment
Repeat segments are really important to help you understand which customers are the most active. Helping you to understand who really drives the performance of your business. The segments also give a great foundation to create your own VIP or loyalty programme. Making it easy to identify and build on your key customer relationships.
Creating your repeat purchase segment
Step 1: Select the repeat segment
Select Segment from the Websand Menu and then hit the [+ new segment] button in the top right corner of the screen.
Select repeat from segmentation options and that will bring you into the repeat segment screen
Step 2. Select the purchase frequency
Choose the option ‘more than’, less than’ or ‘exactly’ the number of purchases you want to define to create the repeat purchase segment.
Step 3. Name and create the segment.
Use a name you and your peers can easily understand for your segment, for example – “Customers that have bought twice”.
Click the ‘create’ button to create your segment.
Boom! You’ve just created a new segment to help you manage your audience. From that day forth (until you decide otherwise), your customers will be segmented accordingly.
Step 4: Review the results
See the list of people that meet the criteria of your segment. This will update dynamically based on the behaviour of your customers. Depending on the criteria of the segment you’ve created, as new data is collected, new people will join the segment and others could leave the segment as they increase their number of purchases.
What’s next? Here are some options
Use this segment power a marketing automation campaign – repeat is a great segment to build loyalty communications. Send news of VIP benefits or offers based on the frequency of purchase for key customers. You don’t need points to build a loyalty programme.
Monitor this segment as a measure of business intelligence. Keep an eye on which sources of acquisition are driving the most growth.
Combine this segment with another segment and create a ‘super-powered segment’.
Or, you use this segment to send a one off marketing message to drive more engagement.
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Need help to get started with segmentation?
If you need more help creating customer segmentation or simply want to know more about how we can help you create data-driven email programmes that perform off the scale, get in touch.
Email support@websand.co.uk or book some time on our calendar.