Websand email marketing, data and automation strategy blog
It’s really important that you categorise your business correctly, especially within merchant accounts, banking and with national bodies. It ensures that you appear in the… Read More »Categorise your business with care
Get your Customer Loyalty Marketing Plan in place Websand started from 15+ years in customer loyalty marketing, so it’s a huge part of what we do, even… Read More »Seven steps to customer loyalty marketing
Tips and stats to help you improve your email marketing Let’s be frank. Email marketing isn’t new, it isn’t sexy. But it is still one… Read More »Stellar Email marketing statistics – 21 and counting
Setting up a customer centric approach People tell businesses what they want every day, by giving them money. But if you’re business isn’t set up… Read More »Creating Customer Centric Marketing
Growth from customer retention Growing your business does not always mean new customers. If you focus all of your efforts on finding new customers, there… Read More »6 tips to amazing customer retention
The importance of Customer Data Management If your business has customers, it will collect customer data. No doubt you’ll be spending a huge amount time… Read More »Customer Data Management – 4 ways to unlock business growth
How to manage Seasonality and Lifecycle Marketing Seasonality in businesses doesn’t always mean the ‘season’ or the weather. For lifecycle marketing every sale that your… Read More »How to manage Seasonality and Lifecycle Marketing
Customer loyalty marketing – Meercat style Why are the Meercats buying cinema tickets? Those Meercat folk have stopped making ‘exclusive’ toys and started buying cinema… Read More »Customer Loyalty Marketing – Simples
Get the answers from your Big Data So the pollsters got it wrong when they predicted the Election results. The data they collected gave them… Read More »Big Answers are more important than Big Data
Marketing Electoral Register The Electoral Register is the Marketing List for the UK, and boy do we like an election in the UK. We’ve had… Read More »Is Facebook the new Marketing Electoral Register?
Some major changes to Data Protection are being discussed within the EU that could impact every business. We want you to understand that ‘Winter is Coming’.
Read More »Data Protection Changes – Winter is Coming
What’s your best ever email campaign? What you consider to be your best email subject line, may not have given you the best results. It… Read More »Best email subject line ever?
When is the best time to send an email? We get asked this question a lot. This is not a simple question, it has a… Read More »When is the right time to send an email?
Are paper and stamps rewarding? Loads of small businesses adopt a paper and stamp approach to ‘loyalty’. That’s those paper cards that fill up in… Read More »Do stamp cards generate customer loyalty?
It’s Mother’s day today – so best wishes to all your Mothers and Grandmothers. Feedback from these wonderful people can help you to build a killer… Read More »Improve your customer retention by applying the Mom test
