Why the best market research is sales
…and how you can improve your marketing and grow your business using your customer data. What you can learn from your customers? The best market… Read More »Why the best market research is sales
Blog
Websand email marketing, data and automation strategy blog
European Data Protection update. Winter is getting closer.
We’ve written before that Winter is Coming for businesses that collect customer data. Just as Game of Thrones is reaching a conclusion, the European Data… Read More »European Data Protection update. Winter is getting closer.
How to apply the 80/20 rule and find the big cheese
What is the 80/20 rule The 80/20 rule has been called a power equation, probably because it works. If you have a reasonable number of customers… Read More »How to apply the 80/20 rule and find the big cheese
How to become an email marketing quarterback
It’s all about getting the message in the right hands In American football, it’s the job of the quarterback to control and win the game.… Read More »How to become an email marketing quarterback
Take advantage of the fact that every customer is different
Who are your customers anyway? Two unarguable facts of business are. 1) businesses need to sell to customers and 2) every customer is different. This… Read More »Take advantage of the fact that every customer is different
Is Black Friday really a marketing opportunity?
It’s Black Friday weekend, so if you are selling pretty much anything anywhere, you’ll be trying to use that to your advantage. On the flip… Read More »Is Black Friday really a marketing opportunity?
Customer Loyalty without the points
The world is made up of billions of people. All individuals, but they have common interests, things that appeal to them, things that they need… Read More »Customer Loyalty without the points
Create customer loyalty. Get happy by being Naked
How to create customer loyalty When you are looking to create customer loyalty, it’s not as simple as putting together a stamp card or investing in… Read More »Create customer loyalty. Get happy by being Naked
The 3 automated marketing messages you need to be sending
Getting started from batch to automated marketing messages Moving from one off ‘traditional’ email marketing to creating automated marketing messages can be a daunting task.… Read More »The 3 automated marketing messages you need to be sending
Identify your customer groups and marketing success will follow
Identifying your customer groups During the Rugby World Cup, our city (Newcastle) was full of fans from all over the world. People from New Zealand,… Read More »Identify your customer groups and marketing success will follow
How to find your most valuable customers
Finding your most valuable customers This world of ours is a very busy and noisy place, making a real difference is harder than ever, but… Read More »How to find your most valuable customers
Email Marketing Secrets – Rugby style
Rugby is famously a thugs game played by gentlemen. It’s an emerging sport, very popular in some parts of the world, less so in others.… Read More »Email Marketing Secrets – Rugby style
Why you shouldn’t fear the email unsubscribe button
Don’t fear the unsubscribe. As a marketer it’s easy to fear the unsubscribe link. But don’t worry, it’s not the number of people that have… Read More »Why you shouldn’t fear the email unsubscribe button
Date Driven Marketing
Send the right message at the right time with date driven marketing It’s often said that the secret to great comedy is timing. The same… Read More »Date Driven Marketing