Websand email marketing, data and automation strategy blog
Solve your marketing headaches Finding the right tools for your business can be tough. It’s really easy to invest in the wrong tool, especially when… Read More »Use the right tools to solve your marketing headaches
Getting to grips with Cohort Analysis If you are collecting customer data, cohort analysis is can be a hugely valuable tool to help you understand… Read More »Get control of your cohort analysis
How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will… Read More »How to improve your email marketing automation using video games
Make sure you have an Email Marketing Strategy To get the most from your marketing budget, now more than ever you NEED an email marketing… Read More »Building a killer Email Marketing Strategy
Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start. If that sounds… Read More »Marketing your customer journey
Your Marketing ROI This post is about improving your marketing ROI, and that’s really important because whenever your marketing ROI is growing then you are… Read More »Create a winning marketing ROI – PPC vs Email Marketing
Understanding the importance of customer lifetime value Customer lifetime value or CLV is a measure of how much each customer has spent with your business.… Read More »8 ways you can unlock the secrets of customer lifetime value
You can create great email marketing All email marketers start out with the objective of creating great email marketing, but creating something that really works… Read More »Great email marketing explained
Successful customer segmentation #2 – understanding the marketing history of your customers. The results from your marketing campaigns move faster than ever before, so it… Read More »Proven areas for successful customer segmentation
Manage customer retention and stop your customers from exiting. New business doesn’t always mean new customers. The usual statistic rolled out is it costs you… Read More »Manage your customer retention – don’t let your customers exit
Thinking Differently about Marketing Automation For Marketing Automation, like most most things in business, without a plan it’s difficult to succeed. And planning is absolutely… Read More »Planning for Marketing Automation Success
The Marketing Automation Challenge Businesses are becoming increasingly aware of Marketing Automation, but in a lot of cases it’s not clear what it is or… Read More »The Six Minute Marketing Automation Challenge
It’s no email day on the 6th June. A ‘thing’ that began a few years back by Paul Lancaster, and something that Paul and I… Read More »No Email Day 2016
The new Data Protection update (GDPR) has been published (May 2016), but will take two years to come into effect. That gives all businesses that… Read More »GDPR Data Protection Update part 2 – using data
Data Protection Update – what does it mean? Strange that every update I’ve written about the EU Data Protection update (now known as GDPR) seem to… Read More »Data Protection Update – Winter is upon us
Trigger Email vs Campaign Email. The marketing world is moving towards marketing automation. But making the move from email marketing to marketing automation can give… Read More »The email marketing dilemma – to trigger or not to trigger
Winning at Marketing Automation – taking lessons from Sport Whatever you do in life you want to be successful at it, since you’re reading this… Read More »Start winning at Marketing Automation
The search for marketing happiness. Increasing your email marketing performance will make you happy. And the fact that people have responded positively (by opening) and… Read More »Increase your email marketing success through happiness
