Websand email marketing, data and automation strategy blog
Collecting and recording consent for your email marketing audience Updated: January 2019 (on Data Protection Day). GDPR is still causing marketers confusion. We know what… Read More »GDPR readiness: collecting and recording consent for email marketing
Getting ready for GDPR consent To help our customers and users, I’m on the road to becoming a Professional practitioner of GDPR. The course is… Read More »Getting GDPR ready. The fog around consent
Creating your data driven email marketing plan. Email marketing is a data driven exercise. If you don’t understand your data, it’s pretty likely that you… Read More »Building your data driven email marketing plan
Collecting Consent Opening notes on Collecting Consent Collecting consent is a huge challenge as everyone prepares for GDPR. It’s a complex field and different for… Read More »Collecting consent – notes on GDPR
‘Hot’ and ‘cold’ leads are common terms within marketing. Have you ever thought about what they look like? Visualise your marketing as a colour spectrum,… Read More »Master the Hot and Cold Customer Spectrum with Email Segmentation
3 easy steps to create a show-stopping email marketing plan After all the furore about the programme switching channels, the latest series of The Great British… Read More »3 easy steps to create a show-stopping email marketing plan
GDPR is coming soon, only one Christmas to go If anyone ever bothers with an annual PEST analysis outside of school. GDPR compliance is the… Read More »GDPR Compliance – The nightmare after Xmas
How Often Should You Email Your List? You’ve set up an email list. There’s a Word document on your hard drive full of subject lines… Read More »The Surprising Truth: How Often Should You Email Your List?
Your fantasy league strategy is a data driven strategy As I write this, the new Premier league season is upon us. Football fans around the… Read More »Use your Fantasy League strategy to boost your real-life marketing
Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data… Read More »Become a Customer Centric Marketer
What you need to know about GDPR The timeframes on the implementation for GDPR are really tight. It’s taken several years to get to this point… Read More »What you need to know about GDPR
Just how easy is it to migrate your email list? If I asked you why you use your email marketing provider, what would you say?… Read More »migrate your email list
I was delighted to be invited to take part in the Neatly.io podcast last week. To talk about some of my favourite topics. Email marketing,… Read More »What You Need to Know About Email Marketing [A nice and neatly PODCAST]
Become an awesome email marketer. If you are using email marketing as part of your marketing mix, you want to be the best you can… Read More »Become an awesome email marketer
Why email marketing automation is so important We’ve all attended seminars, workshops, conferences, and online discussions, which focus on improving customer retention, boosting engagement, and getting… Read More »Why email marketing automation is the ultimate way to 1-UP your business
The quality within your email marketing list A heck of a lot of blog posts are out there related to email marketing lists. These usually… Read More »Opportunities from Growth hacking your email marketing list
GDPR Data Protection legislation update The data protection legislation in the UK hasn’t changed since 1998, that going to change soon with the introduction of… Read More »A beginners guide to GDPR Data Protection Update
