Marketing Automation Blog
Websand blog posts about how you can apply marketing automation to improve your email marketing performance and grow your business.
Getting Subscribers Onboard
Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course. It’s connected to your website, using our API,… Read More »Getting Subscribers Onboard
Why email marketing automation is the ultimate way to 1-UP your business
Why email marketing automation is so important We’ve all attended seminars, workshops, conferences, and online discussions, which focus on improving customer retention, boosting engagement, and getting… Read More »Why email marketing automation is the ultimate way to 1-UP your business
How to improve your email marketing automation using video games
How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will… Read More »How to improve your email marketing automation using video games
Marketing your customer journey
Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start. If that sounds… Read More »Marketing your customer journey
Create a winning marketing ROI – PPC vs Email Marketing
Your Marketing ROI This post is about improving your marketing ROI, and that’s really important because whenever your marketing ROI is growing then you are… Read More »Create a winning marketing ROI – PPC vs Email Marketing
Planning for Marketing Automation Success
Thinking Differently about Marketing Automation For Marketing Automation, like most most things in business, without a plan it’s difficult to succeed. And planning is absolutely… Read More »Planning for Marketing Automation Success
The Six Minute Marketing Automation Challenge
The Marketing Automation Challenge Businesses are becoming increasingly aware of Marketing Automation, but in a lot of cases it’s not clear what it is or… Read More »The Six Minute Marketing Automation Challenge
No Email Day 2016
It’s no email day on the 6th June. A ‘thing’ that began a few years back by Paul Lancaster, and something that Paul and I… Read More »No Email Day 2016
Start winning at Marketing Automation
Winning at Marketing Automation – taking lessons from Sport Whatever you do in life you want to be successful at it, since you’re reading this… Read More »Start winning at Marketing Automation
European Data Protection update. Winter is getting closer.
We’ve written before that Winter is Coming for businesses that collect customer data. Just as Game of Thrones is reaching a conclusion, the European Data… Read More »European Data Protection update. Winter is getting closer.
How to become an email marketing quarterback
It’s all about getting the message in the right hands In American football, it’s the job of the quarterback to control and win the game.… Read More »How to become an email marketing quarterback
The 3 automated marketing messages you need to be sending
Getting started from batch to automated marketing messages Moving from one off ‘traditional’ email marketing to creating automated marketing messages can be a daunting task.… Read More »The 3 automated marketing messages you need to be sending
How to find your most valuable customers
Finding your most valuable customers This world of ours is a very busy and noisy place, making a real difference is harder than ever, but… Read More »How to find your most valuable customers
Email Marketing Secrets – Rugby style
Rugby is famously a thugs game played by gentlemen. It’s an emerging sport, very popular in some parts of the world, less so in others.… Read More »Email Marketing Secrets – Rugby style
Date Driven Marketing
Send the right message at the right time with date driven marketing It’s often said that the secret to great comedy is timing. The same… Read More »Date Driven Marketing
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