Saul Gowens
Founder and CEO at Websand. Saul has involved with data driven marketing for 20+ years from building corporate loyalty programmes to helping SME's unlock growth by understanding more about the data they collect. Saul is also an associate Lecturer at Northumbria University on digital marketing and accredited GDPR consultant
Is Black Friday really a marketing opportunity?
It’s Black Friday weekend, so if you are selling pretty much anything anywhere, you’ll be trying to use that to your advantage. On the flip… Read More »Is Black Friday really a marketing opportunity?
Customer Loyalty without the points
The world is made up of billions of people. All individuals, but they have common interests, things that appeal to them, things that they need… Read More »Customer Loyalty without the points
Create customer loyalty. Get happy by being Naked
How to create customer loyalty When you are looking to create customer loyalty, it’s not as simple as putting together a stamp card or investing in… Read More »Create customer loyalty. Get happy by being Naked
Identify your customer groups and marketing success will follow
Identifying your customer groups During the Rugby World Cup, our city (Newcastle) was full of fans from all over the world. People from New Zealand,… Read More »Identify your customer groups and marketing success will follow
How to find your most valuable customers
Finding your most valuable customers This world of ours is a very busy and noisy place, making a real difference is harder than ever, but… Read More »How to find your most valuable customers
Email Marketing Secrets – Rugby style
Rugby is famously a thugs game played by gentlemen. It’s an emerging sport, very popular in some parts of the world, less so in others.… Read More »Email Marketing Secrets – Rugby style
Why you shouldn’t fear the email unsubscribe button
Don’t fear the unsubscribe. As a marketer it’s easy to fear the unsubscribe link. But don’t worry, it’s not the number of people that have… Read More »Why you shouldn’t fear the email unsubscribe button
Date Driven Marketing
Send the right message at the right time with date driven marketing It’s often said that the secret to great comedy is timing. The same… Read More »Date Driven Marketing
Categorise your business with care
It’s really important that you categorise your business correctly, especially within merchant accounts, banking and with national bodies. It ensures that you appear in the… Read More »Categorise your business with care
Seven steps to customer loyalty marketing
Get your Customer Loyalty Marketing Plan in place Websand started from 15+ years in customer loyalty marketing, so it’s a huge part of what we do, even… Read More »Seven steps to customer loyalty marketing
Stellar Email marketing statistics – 21 and counting
Tips and stats to help you improve your email marketing Let’s be frank. Email marketing isn’t new, it isn’t sexy. But it is still one… Read More »Stellar Email marketing statistics – 21 and counting
Creating Customer Centric Marketing
Setting up a customer centric approach People tell businesses what they want every day, by giving them money. But if you’re business isn’t set up… Read More »Creating Customer Centric Marketing
6 tips to amazing customer retention
Growth from customer retention Growing your business does not always mean new customers. If you focus all of your efforts on finding new customers, there… Read More »6 tips to amazing customer retention
Customer Data Management – 4 ways to unlock business growth
The importance of Customer Data Management If your business has customers, it will collect customer data. No doubt you’ll be spending a huge amount time… Read More »Customer Data Management – 4 ways to unlock business growth
How to manage Seasonality and Lifecycle Marketing
How to manage Seasonality and Lifecycle Marketing Seasonality in businesses doesn’t always mean the ‘season’ or the weather. For lifecycle marketing every sale that your… Read More »How to manage Seasonality and Lifecycle Marketing