Founder and CEO at Websand. Saul has involved with data driven marketing for 20+ years from building corporate loyalty programmes to helping SME's unlock growth by understanding more about the data they collect. Saul is also an associate Lecturer at Northumbria University on digital marketing and accredited GDPR consultant
Understanding the importance of customer lifetime value Customer lifetime value or CLV is a measure of how much each customer has spent with your business.… Read More »8 ways you can unlock the secrets of customer lifetime value
You can create great email marketing All email marketers start out with the objective of creating great email marketing, but creating something that really works… Read More »Great email marketing explained
Successful customer segmentation #2 – understanding the marketing history of your customers. The results from your marketing campaigns move faster than ever before, so it… Read More »Proven areas for successful customer segmentation
Manage customer retention and stop your customers from exiting. New business doesn’t always mean new customers. The usual statistic rolled out is it costs you… Read More »Manage your customer retention – don’t let your customers exit
Thinking Differently about Marketing Automation For Marketing Automation, like most most things in business, without a plan it’s difficult to succeed. And planning is absolutely… Read More »Planning for Marketing Automation Success
The Marketing Automation Challenge Businesses are becoming increasingly aware of Marketing Automation, but in a lot of cases it’s not clear what it is or… Read More »The Six Minute Marketing Automation Challenge
It’s no email day on the 6th June. A ‘thing’ that began a few years back by Paul Lancaster, and something that Paul and I… Read More »No Email Day 2016
The new Data Protection update (GDPR) has been published (May 2016), but will take two years to come into effect. That gives all businesses that… Read More »GDPR Data Protection Update part 2 – using data
Data Protection Update – what does it mean? Strange that every update I’ve written about the EU Data Protection update (now known as GDPR) seem to… Read More »Data Protection Update – Winter is upon us
Trigger Email vs Campaign Email. The marketing world is moving towards marketing automation. But making the move from email marketing to marketing automation can give… Read More »The email marketing dilemma – to trigger or not to trigger
Winning at Marketing Automation – taking lessons from Sport Whatever you do in life you want to be successful at it, since you’re reading this… Read More »Start winning at Marketing Automation
The search for marketing happiness. Increasing your email marketing performance will make you happy. And the fact that people have responded positively (by opening) and… Read More »Increase your email marketing success through happiness
…and how you can improve your marketing and grow your business using your customer data. What you can learn from your customers? The best market… Read More »Why the best market research is sales
We’ve written before that Winter is Coming for businesses that collect customer data. Just as Game of Thrones is reaching a conclusion, the European Data… Read More »European Data Protection update. Winter is getting closer.
What is the 80/20 rule The 80/20 rule has been called a power equation, probably because it works. If you have a reasonable number of customers… Read More »How to apply the 80/20 rule and find the big cheese
It’s all about getting the message in the right hands In American football, it’s the job of the quarterback to control and win the game.… Read More »How to become an email marketing quarterback
Who are your customers anyway? Two unarguable facts of business are. 1) businesses need to sell to customers and 2) every customer is different. This… Read More »Take advantage of the fact that every customer is different
