GDPR Compliance – The nightmare after Xmas
GDPR is coming soon, only one Christmas to go If anyone ever bothers with an annual PEST analysis outside of school. GDPR compliance is the… Read More »GDPR Compliance – The nightmare after Xmas
Saul Gowens
Founder and CEO at Websand. Saul has involved with data driven marketing for 20+ years from building corporate loyalty programmes to helping SME's unlock growth by understanding more about the data they collect. Saul is also an associate Lecturer at Northumbria University on digital marketing and accredited GDPR consultant
The Surprising Truth: How Often Should You Email Your List?
How Often Should You Email Your List? You’ve set up an email list. There’s a Word document on your hard drive full of subject lines… Read More »The Surprising Truth: How Often Should You Email Your List?
Use your Fantasy League strategy to boost your real-life marketing
Your fantasy league strategy is a data driven strategy As I write this, the new Premier league season is upon us. Football fans around the… Read More »Use your Fantasy League strategy to boost your real-life marketing
Become a Customer Centric Marketer
Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data… Read More »Become a Customer Centric Marketer
What you need to know about GDPR
What you need to know about GDPR The timeframes on the implementation for GDPR are really tight. It’s taken several years to get to this point… Read More »What you need to know about GDPR
migrate your email list
Just how easy is it to migrate your email list? If I asked you why you use your email marketing provider, what would you say?… Read More »migrate your email list
What You Need to Know About Email Marketing [A nice and neatly PODCAST]
I was delighted to be invited to take part in the Neatly.io podcast last week. To talk about some of my favourite topics. Email marketing,… Read More »What You Need to Know About Email Marketing [A nice and neatly PODCAST]
Become an awesome email marketer
Become an awesome email marketer. If you are using email marketing as part of your marketing mix, you want to be the best you can… Read More »Become an awesome email marketer
Why email marketing automation is the ultimate way to 1-UP your business
Why email marketing automation is so important We’ve all attended seminars, workshops, conferences, and online discussions, which focus on improving customer retention, boosting engagement, and getting… Read More »Why email marketing automation is the ultimate way to 1-UP your business
Opportunities from Growth hacking your email marketing list
The quality within your email marketing list A heck of a lot of blog posts are out there related to email marketing lists. These usually… Read More »Opportunities from Growth hacking your email marketing list
A beginners guide to GDPR Data Protection Update
GDPR Data Protection legislation update The data protection legislation in the UK hasn’t changed since 1998, that going to change soon with the introduction of… Read More »A beginners guide to GDPR Data Protection Update
Use the right tools to solve your marketing headaches
Solve your marketing headaches Finding the right tools for your business can be tough. It’s really easy to invest in the wrong tool, especially when… Read More »Use the right tools to solve your marketing headaches
Get control of your cohort analysis
Getting to grips with Cohort Analysis If you are collecting customer data, cohort analysis is can be a hugely valuable tool to help you understand… Read More »Get control of your cohort analysis
How to improve your email marketing automation using video games
How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will… Read More »How to improve your email marketing automation using video games
Building a killer Email Marketing Strategy
Make sure you have an Email Marketing Strategy To get the most from your marketing budget, now more than ever you NEED an email marketing… Read More »Building a killer Email Marketing Strategy
Marketing your customer journey
Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start. If that sounds… Read More »Marketing your customer journey
Create a winning marketing ROI – PPC vs Email Marketing
Your Marketing ROI This post is about improving your marketing ROI, and that’s really important because whenever your marketing ROI is growing then you are… Read More »Create a winning marketing ROI – PPC vs Email Marketing
