Dark Art of SEO and how it applies to email marketing
Dark Art of SEO and how it applies to email marketing Email marketing is a great way to keep in touch with your customer base.… Read More »Dark Art of SEO and how it applies to email marketing
Saul Gowens
Founder and CEO at Websand. Saul has involved with data driven marketing for 20+ years from building corporate loyalty programmes to helping SME's unlock growth by understanding more about the data they collect. Saul is also an associate Lecturer at Northumbria University on digital marketing and accredited GDPR consultant
Why should you integrate your email and content marketing?
Why should you integrate your email and content marketing? Content is King. It’s a phrase marketers have bandied about for the past few years. And… Read More »Why should you integrate your email and content marketing?
Why should you place a value on your time?
According to Charles Darwin, “a man who dares to waste one hour of time has not discovered the value of life”. Darwin wasn’t known for… Read More »Why should you place a value on your time?
Why should you switch to Websand from Mailchimp?
Why should you switch to Websand from Mailchimp? Before we start, we are not about to mud sling. It’s not classy, and it’s not helpful.… Read More »Why should you switch to Websand from Mailchimp?
10 things to note before using fancy email templates?
Do you really need to use fancy email templates when designing emails? One advantage of social media marketing is the visual nature of the platforms.… Read More »10 things to note before using fancy email templates?
What are you going to do with all that data?
What are you going to do with all that data? “What are you going to do with all that data?” aHere at Websand, we pride… Read More »What are you going to do with all that data?
In 2024, Keep Your Customers Close, and Your Prospects Warm
Want to grow your business? Keep Your Customers Close, and Your Prospects Warm Way way back in January 2018, Mark Zuckerberg announced he wanted to… Read More »In 2024, Keep Your Customers Close, and Your Prospects Warm
The importance of data management and consistency for email marketing
The importance of data management and consistency within your marketing programmes When it comes to email marketing, do you apply data management to the inputs… Read More »The importance of data management and consistency for email marketing
GDPR readiness: collecting and recording consent for email marketing
Collecting and recording consent for your email marketing audience Updated: January 2019 (on Data Protection Day). GDPR is still causing marketers confusion. We know what… Read More »GDPR readiness: collecting and recording consent for email marketing
Getting GDPR ready. The fog around consent
Getting ready for GDPR consent To help our customers and users, I’m on the road to becoming a Professional practitioner of GDPR. The course is… Read More »Getting GDPR ready. The fog around consent
Building your data driven email marketing plan
Creating your data driven email marketing plan. Email marketing is a data driven exercise. If you don’t understand your data, it’s pretty likely that you… Read More »Building your data driven email marketing plan
Collecting consent – notes on GDPR
Collecting Consent Opening notes on Collecting Consent Collecting consent is a huge challenge as everyone prepares for GDPR. It’s a complex field and different for… Read More »Collecting consent – notes on GDPR
Master the Hot and Cold Customer Spectrum with Email Segmentation
‘Hot’ and ‘cold’ leads are common terms within marketing. Have you ever thought about what they look like? Visualise your marketing as a colour spectrum,… Read More »Master the Hot and Cold Customer Spectrum with Email Segmentation
3 easy steps to create a show-stopping email marketing plan
3 easy steps to create a show-stopping email marketing plan After all the furore about the programme switching channels, the latest series of The Great British… Read More »3 easy steps to create a show-stopping email marketing plan