The importance of Customer Retention Software

It is an old adage in the world of business that retaining customers is more beneficial than attracting new customers. 61% of businesses cite customer retention as their biggest challenge, and this is why it is so important to make sure you improve the way you are able to retain customers as a business. And it is vitally important that you do as much as possible to utilise customer retention software in order to improve the way you run your company. 

There are so many ideas that you need to try to factor in when you are looking to improve this process, and you should try to pick the best software options that can help the company grow.  

This is something that you have to try to make the most of, and these are some of the most important and essential software options that can help your company to improve the way you deal with customers, and work on retaining them as much as you can. 

Everything is a CRM

CRM is a system traditionally used in B2B account management driven businesses. But the term CRM is widely used and often misunderstood. A CRM for one business would not be regarded as a CRM in other business. Loads of different systems are referred to as CRM, so we like to keep it simple. Our definition of a CRM is a system that processes customer or contact data. And that makes every system a CRM system really. For some of our customers, Websand is considered a marketing CRM.

So let’s forget about the CRM label for a while and focus on the benefits of organising the data side of the information your business collects. As there are so many great reasons why you should be looking to organise your data and streamline the integrations across your company.

Your CRM systems can track and optimize customer relationships, and can improve many things. You can boost the customer journey, improve upon your sales process, marketing campaigns and all round customer satisfaction. CRM directly contributes to your ability to retain customers and give them the best possible experience. 

Websand partners with Zapier to connect our platform with thousands of systems, allowing you to import your data for the ultimate in data driven email automation and data supported marketing. 

Is a Customer Loyalty Program the right fit for your business?

Customer loyalty programs are hugely important, and there are plenty of options you can explore with this. It is important to try to use some of the best customer loyalty software out there, and Websand has worked for 20 years to foster and build corporate loyalty programs.

This is a loyalty and rewards referral tool that is designed to attract existing customers and provide them with customized reward schemes based on your customer’s behaviour with your business.

You can set incentives for repeat referrals, and do plenty of other things that play a role in this, and you need to try to use the best possible software that will allow you to make the most of customer loyalty. Websand is one of leaders in UK customer retention software that can help with loyalty and rewards as a key role in customer retention.

If you want to adopt a loyalty approach – Websand makes it easier than you think, so book an audit and let’s find the easiest way to get things in place.

Gamification

Gamification in business has become much more popular in recent years, and this is one of the best things to help you improve your ability to retain customer loyalty.

Gamification is perfect for engagement and interaction, and customers can use gamification programs to complete preferred tasks, heightening their enjoyment.

Leaderboards, badges, rewards and quizzes all play a massive role in helping to make gamification more fun and engaging, and increasing the likelihood of customer retention.

Gamification might be a step too far for most businesses, but consider the concept, and think about the benefits, services and over experiences you can provide to your customers to keep them coming back for more

You talkin to me? Use personalization

Something else you need to think about is personalization, and how that plays a part in helping with customer retention. Now, there are a lot of ways in which this can happen, and you have to try and focus on taking the right steps to help you make the most of this.

One of the most important and effective personalization tools is email, this is why you need to make use of software that can help with personalization and improve this process.

Websand is one of the key customer retention software tools you can use that will help you make your business better. Websand provides email marketing and e-commerce growth services that can help to improve email marketing and marketing automation. There are so many factors you can make the most of when you are looking to improve customer retention, and personalization is crucial to improving customer retention. 

Don’t let your Customer Service let you down.

Customer service is one of the key factors that can help you when it comes to improving customer retention, so you need to focus more on the way you treat your customers and deal with their needs.

Things like customer support hubs, live chat, ticketing and direct messaging all combine to help you provide the best customer service possible.

Statistically 89% of companies have reported that strong customer service plays a huge role in customer retention.

There are so many things that you need to focus on when it comes to making the most of this. You have to try to focus on how you can go about improving your company’s customer service, as a way of improving your customer retention and helping you to secure more sales and greater customer loyalty in the process.

Learning from feedback to improve your business.

The success rate of selling to an existing customer is 60-70%, whilst the success rate of selling to a new customer is believed to be around 5-20%.

This indicates the importance of customer retention, as well as looking at what you can do to improve this. One of the ways of achieving this is securing feedback and listening to the feedback information your customers are giving to you.

Websand is committed to having the very best email automation and data driven marketing tool on the market, as such, we listen and apply the feedback we receive and welcome your comments.  

It is so important to be able to do as much as you can to come up with ways of helping you to retain customers and improve your company. It is really important to make sure you do your best to focus on the key ways of being able to retain customers. 
You need to try to focus on some of the best ways of being able to keep your customers happy and ensure they return to your company for repeat business again and again and, with Websand, they aren’t likely to forget you!